SOD

SOD is Q's first collection in 2018.
SOD is the acronym of "SYSTEM OF DYSFUNCTION". Starting from the nostalgia that prevails in the current uncertainty, the brand distills classic images and cultural symbols that were once popular and deviated from the mainstream context, and uses them as the blueprint for its creations, supplemented with fashionable three-dimensional silhouettes, ingenious deconstructive elements and rebellious fun prints. The design is based on the classic images and cultural symbols that were once popular and deviated from the mainstream context, supplemented with fashionable three-dimensional silhouettes, ingenious deconstructive elements and rebellious prints, thus presenting a design language that is both empathetic and forward-looking, and that blends the classic with the contemporary aesthetics.